Unboxing the brand for
House of Fraser

House of Fraser

Customer: House of Fraser, www.houseoffraser.co.uk
Sector: Fashion, homeware, lifestyle ecommerce

What we did:

To develop the most ergonomic and commercially efficient packaging solution for House of Fraser, our Smartpack team instigated a packaging review against House of Fraser competitors. This allowed us to benchmark packaging currently in the market and identify key improvements that influenced the design of a carton range. The range features over 10 different boxes and includes standard printed cartons, coloured click and collect cartons used in store and jewellery boxes.

House of Fraser Box

The result:

By working to understand the market House of Fraser was competing in, the packaging solution Network Packaging provided was able to:

  • Enhance customer experience
  • Reinforce environmental responsibility messages to House of Fraser customers through printed packaging
  • Increased brand recognition and identify through a fully branded packaging range

We’ve now been working with House of Fraser for over 5 years and we’re constantly working to provide competitive solutions that allow House of Fraser to pack their products effectively and securely.

For more information about House of Fraser and their products, you can visit their website by clicking here.