We’ve blogged before about the importance of packaging when it comes to your customer experience. Not only does branded packaging create a great first impression, it can help improve customer loyalty and encourages repeat sales!
Perception
Dotcom Distribution (1) reports that 40% of online shoppers impact their perception of a brand. Furthermore, 60% of consumers stated that premium or branded packaging got them excited about receiving a package. Have you asked yourself recently how customers perceive your packaging?
Loyalty
Multiple-sources (1, 2) are now reporting that packaging also has an impact on customer loyalty. Supermarket News reports that 72% of consumers are more willing to pay more for goods where packaging guarantees freshness and quality. Additionally, 40% of online shoppers are more likely to buy again from retailers if they use premium or gift packaging. Packaging also acts as an identifier – making it easier for people to find brands again. This only serves to emphasise the increasingly important role packaging now plays in our world of online shopping.
Branded Packaging = Repeat Sales
Greater customer loyalty naturally leads to repeat sales. As far back as 2012, one online retailer saw growth of 45% which was attributed to the use of premium packaging (3). Packaging News (4) also reported that packaging has a strong link to consumer satisfaction and intent to buy, plus 68% of consumers surveyed by the IMRG cite a good delivery experience as encouraging them to shop with a retailer again. Therefore, its good practice to ensure your packaging is on point.
So, if you want to brand your packaging and start boosting customer loyalty, get in touch with one of our specialists. Call 01902 496666, email us or complete our contact form to book your free packaging review today!
Sources
(2) ‘Packaging Affects Brand Loyalty, Study Shows’ 2005, SN: Supermarket News, 53, 45, p. 36, Business Source Corporate Plus, EBSCOhost, viewed 14 June 2017.
(4) Packaging News
(5) IMRG
