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Can augmented reality augment your packaging?

Technology is all around us and our lives are becoming increasingly digitised. In fact, research estimates that over 90% of UK consumers shop online and over half of sales are made on mobile platforms.

So, how can you factor in advancing technology when it comes to your packaging? Making use of Augmented Reality with your packaging opens up a whole new world of possibilities. It’ll give you new opportunities to interact with your customers and enhance their experience with your company.

What is Augmented Reality (AR)?

Augmented Reality (AR) by projecting computer-generated content such as graphics, videos and audios over real-life environment, creating a link between reality and the virtual world. A great example of AR you might be familiar with, is the Pokémon Go game available on smartphones.

When it comes to packaging, your customer would scan a code or graphic on your packaging with a smart device, which would then enable them to see digital graphics, games and content, such as exclusive offers.

How can AR packaging benefit your business?

Using AR technology can offer you a variety of advantages, including:

  • Enhancing you customer experience – packaging is often the first touchpoint for a lot of consumers, AR will add depth to the experience
  • Expand your communication touchpoints – AR will give you an additional opportunity to connect with customers
  • Improving brand loyalty – AR is an exciting way to engage with customer, drive and build brand loyalty
  • Creating competitive advantage – using AR can help you stand out from the crowd and differentiate from the competition

Here’s a video from our parent company, Macfarlane Packaging, that discusses the main uses and advantages of this innovative technology:


For support with augmented reality packaging, speak to our team. Call 01902 496 666 or email