If you’re a shopaholic or you work in internet retail, you’ll know that delivery choices can help sway buying habbits. That’s why you’ll see options for standard, next day, same day and click and collect deliveries.
Click and collect has been around for more than 15 years. Consumer demand in recent years means that the capacity for home deliveries has been stretched, so the service have seen a surge in recent years.
The IMRG 2016 Click & Collect Review(1) reports that 47% of consumers have used click and collect services. Plus, 30% of them made other purchases in store. Year on year, the IMRG 2016 Home Delivery(2) review states that use of click and collect in store is up 90%, so you need to get on board.
So, how can you embrace the click and collect trend?
If you want to embrace the trend, you need to make sure your packaging is fit for purpose.
Here are three suggestions from our experts, to help you make your packaging click and collect friendly:
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Make your packaging… easy to store or stack
You need to consider the space your parcels will be stored. Whether your packages are collected in store or from a delivery locker you need to maximise the storage space available. Making your packaging easy to store and stack will help your in-store employees save space or help parcels fit safely into other collection locations.
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Make your packaging… easy for customers to carry
It’s likely that your customers will be heading home once they’ve collected their parcels, which will mean they’ve got to carry their goods to their chosen transport. Whether you’re using mailing bags or boxes, your customers will be grateful if you add a carry handle or hand holes to your packaging.
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Make your packaging… easy to return
The latest Macfarlane Packaging Unboxing survey(4) found that 30% of parcels has no returns information.
You can enhance your click and collect packaging by making it easy to return. Add an additional peel and stick closure so the packaging can be reused and make your returns information clear and simple – keeping your customers happy.
Do you need help with your click and collect packaging?
If you need advice, contact our Smartpack team who specialise in packaging for online retailers and third party logistics. You can call us on 01902 496666, email us or complete our contact form today.
Sources
(1) IMRG Click and Collect Review 2016
(2) IMRG Home Delivery Review 2016
