Have you been indulging in the Cyber Week sales? With peak in full swing, millions of parcels will be making their way through the postal network.
In the last 12 months, over 40% of consumers recall receiving a damaged parcel (1). If you’ve ever received damaged goods, you’ll know how irritating it can be.
Whilst it might not always seem a big deal, a damaged parcel can have a lasting impact on your customers and your brand.
So, what is the true cost of damaged goods?
- Damaged goods can impact your customer loyalty & repeat sales – you’ll know receiving damaged products can put you off buying again from the same company. In fact, 59.3% of consumers say that knowing their goods arrive safely is a high priority (2).
- Damages can increase your costs – whilst replacements and reverse logistics may seem like a small matter, they can soon mount up and can end up costing you thousands.
- Damages can impact your brand reputation – with increasingly vocal consumers using social media to highlight poor experiences, damaged goods can negatively influence your brand reputation.
If these issues are a concern for you, what can you do to mitigate these effects?
Getting your packaging right is essential!
30% of consumers still report that packaging was inappropriate for their home deliveries and was the reason for their damaged goods. Plus, 59% of those consumers said too little packaging was the cause of damage (1).
Whilst you can’t control how your parcels will be handled, you can control the packaging your products go in. Fit for purpose packaging is your number one defence against damaged goods.
Click here to download our quick protective packaging guide!