The online alcohol retail market in the UK is worth £540m and is expected to grow by 13.7% by 2018(1). Brit produced wine has enjoyed a massive growth over recent years (2) and a boom in craft brewing and distilling means that more bottles than ever are being shipped within the UK and internationally.
If you’re shipping wine, spirits or beer in transit, you’ll know that they can be prone to damage if they’re mishandled. So the right packaging can help you protect your investment and your customer experience.
So, which protective bottle packaging should you choose?
Boxes and dividers
Pros: Stops contact between bottles, can be cost effective, easily branded with your design. 100% recyclable and sustainable.
Cons: Can be bulky to store, product could still get damaged as there’s little impact protection if the parcel is dropped, depending on board grade
Suitable for: Shipping cases of bottles, national shipping
Airsac inflatable packaging
Pros: Excellent protection, drop tested up to 1.2m, cost effective as off the shelf solutions available, bespoke designs and branded versions can be made to order. Quick to use, minimal storage, 100% recyclable and reusable. Click here to learn more.
Cons: Slightly larger parcel size, vs. simple bottle boxes to allow for inflated protection
Suitable for: single bottles or cases, can be used for nationwide and international shipping, releasing storage space
Pros: Good level of protection and easy to use
Cons: Very bulky to store, can be hard to dispose of and is taxed in some countries. Not environmentally friendly.
Suitable for: Shipping cases of bottles, national and international shipping
Help getting your bottle packaging right
For other bottle packaging ideas, download our full bottle packaging guide by clicking here.