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3 ways you can use packaging to add value to your customer experience

A woman opening a parcel

If you work in eCommerce, you’ll know that in the UK we have one of the world’s most challenging retail markets. reports that 81% UK consumers now buy online, creating a highly competitive industry(1). Due to this, if you work in eCommerce, your business is under pressure to deliver seamless omni-channel shopping experiences. Your customer experience is going to be more pivotal than ever this year – so how can you help improve it?

How your packaging can add value to the customer experience

Your packaging plays an essential role in getting your goods to customers and can even impact customer loyalty. So packaging is integral to your supply chain and your customer experience. With this in mind, here’s 3 ways you can use packaging to enhance your customer experience:

  • Make packaging frustration free – the last thing your customer will want is hassle. Making your packaging easy to access, fit-for-purpose and easy to return are the basis for a good online shopping delivery experience. Check out our blogs on packaging pet peeves and reducing wrap rage for more information!
  • Brand or personalise your packaging – Marketing Week recently discussed that marketing and operations need a joined up approach to deliver customer experience excellence(2). Your branding on your packaging can often be the first tangible touch point for customers – so it’s important it conveys your brand message. If you want to take it to the next level, personalised packaging can enhance your marketing campaigns and customer experience.
  • Put surprises inside your packaging – you could wrap your products in tissue or pop in a small pack of sweets – simple things like this can help delight your customer will leave a lasting impression.

Do you want your packaging leave an impression?

We can help you create the wow-factor when it comes to you packaging. Work with our friendly experts, our global supply network and visit our ground-breaking Innovation Lab. Call us on 01902 496666, email us or complete our contact form to book some time with us.



(2) Marketing Week